Posted on | July 19, 2012 | No Comments
This is an epic tale of trending which I experienced and thoroughly enjoyed on Google+. It wouldn’t be possible without my friends on Google+. It all started with 2 tweets I read on 10 June.
With Starbuck safe, I am off to South Africa tonight.I do not know what my connectivity will be like while away. My best,Bill
— William Shatner (@WilliamShatner) June 9, 2012
Hello South Africa! MBB
— William Shatner (@WilliamShatner) June 10, 2012
As I am big fan of William Shatner, I immediately started talking about it with some of my regular hangout buddies Linda Dee, Martin Shervington, Larry Fournillier, and numerous others I was hanging out with during that period.
The explanation from me was something like “OMG!! William Shatner is in South Africa! I wonder what he is doing here? Which cities is he visiting Will he come to Cape Town? Will he Hangout with us!?” I proceeded to invite him to our humble Hangout but failed to raise his attention at that stage. Unfortunately no Bill arrived. Optimistically, we invited a few other “celebrities”, and discussed Google+ legends of them turning up unannounced in Hangouts.
From this point on the seed was planted, and every now and then I would invite William Shatner to my daily Hangout sessions.
At a point Bill let us know some details of his stay here.
I’m off on a photo safari so I do not think I’ll be doing much on the web until I get back.MBB
— William Shatner (@WilliamShatner) June 12, 2012
After the passing of a couple of weeks, my girlfriend Nicola happened to be watch TV when a Dial Direct advert aired. It was Bill. She documented my reaction on Twitter.
— Nicola George (@NicolaGeorge) July 9, 2012
As we all now know William Shatner is starring in Dial Direct’s new series of adverts.
But in the mean time Martin Shervington and friends where hatching a plan for Wednesday. A plan to get #WilliamShatnerWednesday to trend. Martin is someone to be reckoned with when he gets a mission, and organized his contacts around a Google+ post. As only the Google+ platform allows, the strategy was fleshed out in detail in Google+ Hangouts.
As Wednesday 17 July 2012 approached I was informed of the emerging meme. Wednesdays would be reserved for William Shatner. First goal was to try and see if we could get myself in a hangout with him.
When Wednesday arrived I tried to do my bit (where I could when not working) but the real amazing effort came from the Plussers such as Patrik Järvelöv, Sanya Rajan and countless more which had been rallied, some of whom I’ve met or circled and some not.
#WilliamShatnerWednesday fought with existing trends such as “Justin Bieber” and eventually started maintaining at position no 2. Shatner pictures where created, funny captions where added and everyone got in on the act.
Eventually on Thursday 02:00AM SAST I had to retire to bed, while others in timezones where it was still Wednesday carried on. At approximately 09:00 the next day I read Shatner’s post.
Find it on Google+:
Will I ever get to hangout with William Shatner? The jury is still out, did we have fun doing it? Most definitely.
In the meantime we can all circle William Shatner to get him to 1.5 million followers.
I wonder what next Wednesday will bring?